At What Age Does Museum Advocacy Begin?

As we are now in May and my staff has got a full month of school field trips under their belt, it seemed appropriate timing for the Reach Advisors to send out an email about the importance of field trips and how important they are to the growth of advocates for museums. They surveyed over 40,000 households that were active museum visitors and asked them about their museum experiences as children. The results, they found, were that 1/3 of those surveyed remembered visiting museums with school (rather than with a mother or father). They then went even further and found that as children, those whose parents were less educated meant the memories of school field trips were even more common. "In short, for children who grow up in households with lower educational attainment, school field trips are an incredibly powerful and important pathway to future engagement with museums as adults, figuring in nearly half of memories for those whose parents have the lowest educational attainment."

Previous studies found that the time in a child's life that is the most influential to creating a sense of advocacy for museums is between the ages of 5 and 9. So what does this all mean? What's the point? The point is that every day schools are cutting the budgets for field trips or getting rid of them entirely. Schools are taking less trips, and for the lower-income school districts this means no trips at all. And if you remember, for those lower-income familes/schools, where it is more likely that parents have less formal education, these trips are so important for those students.

We've been fortunate here at the Mark Twain House, that for the past few years we've been able to receive grant funding to provide a Free School Visit program to the priority districts in the state of Connecticut. This allows those schools to visit for free, and we are able to provide a subsidy for their bus costs. So far this year we're finding that bookings for the Free School Visits has increased approximately 130%! More and more schools are taking us up on it because there aren't many other museums that offer a similar program.

So this of course got me thinking about the kids who come through here daily. In the past few weeks we've had students from Stamford, Waterbury, Darien, Hartford, West Hartford, Haddam, Reading, Massachusetts among others. When I give a tour, I spend an hour with these 3rd, 4th, 5th grade kids who are completely enthralled by every word coming out of my mouth. They demand to know what every object was used for and where Mark Twain sat and what he touched. They tell me continuously that they want to live here and can they move in? Their excitement is contagious and by the end of the tour I really think that I've made an impact. Then I open the door and they exit the house and their talk turns to the candy they bought in the store and they just got a new pair of shoes and don't you like my hair today? And I think, well hopefully they'll remember this visit next week. It's encouraging to know that their visits stick with them and turn them into advocates later in life. We need more of those.

To read past blogs by the Reach Advisors about school trips go here and here, and for more information on the study go here.

*Caitlin

"Every time you stop a school, you will have to build a jail. What you gain at one end you lose at the other. It's like feeding a dog on his own tail. It won't fatten the dog." -Mark Twain

The Death of Twain - 100 years

Last Wednesday, April 21st, was the Centennial of Mark Twain's death. Around the country and in the major Twain sites there were celebrations to be had and a man to be remembered. In Elmira they re-created his funeral procession; and in Redding, Connecticut they held a wake. Here in Hartford we didn't have anything to re-create since he wasn't here at the time or after his death, so we decided to see if we could bring him back. We had a seance with famous illusionist Todd Robbins. We had some cake, and ate it too. We had a ghost tour with famed medium Lorraine Warren. But alas, no Sam.

The seance with Todd Robbins started off with our Mark Twain reading from the letter Sam sent to Harper's Weekly about obituaries and how people should write down ahead of time what they want their last words to be because at the actual time that one is dying you can't possibly think of the perfect last words. And "An obituary is a thing which cannot be so judiciously edited by any hand as by that of the subject of it. In such a work it is not the Facts that are of chief importance, but the light which the obituarist shall throw upon them, the meanings which he shall dress them in, the conclusions which he shall draw from them, and the judgements which he shall deliver upon them." (Twain, "$30k Bequest") Mr. Robbins then took the audience through some psychic tricks - creating a pendulum and moving it with their minds. Then he invited spirits into the room and speaking with the spirits called upon audience members who would know who "James" was or who had a dog named "Bandit". He then invited Twain to come into the room. The lights went out, and whispers surrounded them, whispering "The Impartial Friend: Death, the only immortal who treats us all alike, whose pity and whose peace and whose refuge are for all--the soiled and the pure, the rich and the poor, the loved and the unloved" (from Albert Bigelow Paine). Twain was speaking about death and life, and the audience was covered in rose petals and when the lights came back on they found themselves surrounded by pages from Tom Sawyer.

When the seance concluded the attendees came out into the Great Hall for the unveiling of the Centennial cake which was in the shape of the Mark Twain House and made by Charm City Cakes, of the Food Network show Ace of Cakes! The cake was beautiful, complete with details of the slate on the roof and flower pots by the porch. Students from the Lincoln Culinary Institute graciously came and cut the cake for us.

Once the cake was consumed the VIPs were led over to the house for a private ghost tour with Lorraine Warren (most famously known for The Amityville Horror). With Rebecca Floyd leading the way (she was on Ghost Hunters while they were here) on the ghost tour Mrs. Warren would tell stories about her own experiences inside the house. Here's a video of her inside the master bedroom talking about a time when she had entered the room and saw Sam's daughter Susy lying on the bed. Susy passed away inside the house at the age of 24 in 1896.



All in all it was a wonderful evening. Those who came had fun, remembered Twain and celebrated his live and his home here in Hartford. If you attended, feel free to leave a comment on how the program went!

*Caitlin

"Death, the refuge, the solace, the best and kindliest and most prized friend and benefactor of the erring, the forsaken, the old and weary and broken of heart." -Mark Twain, Adam & Eve